Collage: Laneen Wells; Source images: Courtesy of brandsSave this storySave this story
You're in luck! Some of our favorite sex toys are on sale for Black Friday.
- Lovehoney Rose Clitoral Suction Stimulator, $60 $43
- Satisfyer Pro 2, $50 $35
- We-Vibe Chorus, $219 $169
- LELO Sona 2 Cruise, $159 $119
- PinkCherry Jessi Rechargeable Mini Bullet Vibe, $30 $18
- Crave Vesper 2, $98 $68
- Smile Makers The Artist, $130 $91
Want even more beauty deals? Check out our list of can't-miss discounts or browse our favorite K-beauty products to snag before they sell out.
Gone are the days of going to a kinda-sketchy strip mall to purchase a new vibrator. In 2025, the best sex toy websites make it easy-peasy to explore best-in-class vibes, dildos, and more from the comfort of your couch. Whether you're buying your first vibrator or adding to an expansive collection, every shop has its niche; whether you're looking for toys that don't break the bank, splurge-worthy sexiness, or a surprisingly aesthetic gadget, there’s plenty to pick from. Kinksters looking for new bondage items and proud members of the vanilla club looking to add a buzz to their sex life, rejoice, it’s a wild, shoppable world out there—have fun exploring!
Our Top Online Sex Toy Shops
Best Overall: LovehoneyLovehoney Rose Clitoral Suction StimulatorJUMP TO SHOP
Lovehoney
Most Luxe: LELOLelo Sona 2 CruiseJUMP TO SHOP
Lelo
Most Affordable: PinkCherryMaia Jessi Rechargeable Mini Bullet VibeJUMP TO SHOP
PinkCherry
Frequently Asked QuestionsLargeChevron
- How we test and review products
- Our staff and testers
Best Overall: Lovehoney
Lovehoney
Rose Clitoral Suction Stimulator
Lovehoney
Magic Wand
Rechargeable Cordless Vibrator
Lovehoney
Womanizer
Starlet 2 Clitoral Suction Stimulator
Lovehoney
Lovehoney
Magic Bullet
Lovehoney
Why we love it: As one of the most popular multi-retailers for online sex toy shopping, Lovehoney carries a massive variety of dildos, lubes, butt plugs, cock rings, strap-ons, anal beads, and more to strike your various fancies. The retailer also offers an in-house line of toys with talents comparable to pricey picks but at a lower price. Plus, Lovehoney has frequent sales of up to 90% off.
Standout toy: Lovehoney’s very own sex toys are well worth digging into. Case in point? The internet-famous Rose Clitoral Suction Stimulator. This oral sex-simulating cutie is equipped with 10 air intensity levels as well as a travel lock, so it doesn't accidentally turn on in your tote. It's become so popular that Lovehoney now offers 2-in-1 variations of the famous rose, including a G-spot vibrator and an egg vibrator.
Most Luxe: LELO
Lelo
Sona 2 Cruise
Lelo
Lelo
Tiani 3
Lelo
Lelo
Enigma Double Sonic
LELO
Lelo
Soraya 2
LELO
Why we love it: Think of a sex toy from LELO as an investment in your self-care routine—potentially as an element even more important than your favorite cleanser (gasp). The luxury retailer based out of Sweden features a wide variety of vibrators, including G-spot goodies, clit-connoisseurs, rabbit vibrators, and more. It also makes toys designed to be used by couples and those with penises, like masturbators and prostate massagers. LELO only releases one or two new products a year, meaning the team spends lots of time tailoring its high-end toys to be incredibly effective and boast a long battery life. LELO also has its own production facility, which ensures products are made with truly body-safe materials.
Standout toy: The Enigma Double Sonic is a LELO toy that's truly unique. While plenty of toys stimulate the G-spot, this one also gets at your A-spot, a hard-to-reach, underrated erogenous zone. Additionally, it evokes toe-curling pleasure via clitoral suction. This toy can also be controlled with the LELO app, which allows you to unlock two exclusive modes: Finish Me Off mode and Out of Control mode. If you're a person who likes a lot of stimulation when you're getting down, this is a toy worth investing in—trust.
Most Affordable: PinkCherry
Maia
Jessi Rechargeable Mini Bullet Vibe
PinkCherry
PinkCherry
It's A Gem Vibrating Butt Plug
PinkCherry
CalExotics
Inspire Flickering Intimate Arouser Vibe
PinkCherry
Svakom
Erica App Controlled Wearable Vibe
PinkCherry
Why we love it: If you're interested in trying new sex toys but don't want to drop a ton of money, head to PinkCherry. It has an impressive variety of sex toys, including anal toys, remote control vibrators, bullet vibrators, strokers, and more. It’s not uncommon to see vibrators and toys available for less than $5—yes, seriously. Plus, your order ships in a discreet brown box with a return label that just says "Customer Service" so you don't feel awkward about your neighbors seeing it on your stoop.
Standout toy: Why complicate things? The Maia Jessi Rechargeable Mini Bullet Vibe has 10 settings and patterns to explore, all of which are controlled with a single easy-to-use button. The slim design is travel-friendly and makes the clitoral stimulator easy to maneuver between bodies during partnered sex. But don't underestimate it just because of the petite size: This toy is plenty powerful, according to dozens of reviews.
Best for Review-Readers: Amazon
Satisfyer
Pro 2
Amazon
We-Vibe
Chorus
Amazon
Tracy's Dog
Come-Hither Rabbit Sucking Vibrator
Amazon
Svakom
COCO Vibrator Dildo
Amazon
Why we love it: You buy practically everything else from Amazon, so why not sex toys? The best part about buying sex toys from the massive online retailer (besides two-day Prime shipping, of course) is the oft low-price points and piles upon piles of plenty of reviews to peruse before you buy—not always the case on other sites. Plus, there’s naturally discreet shipping, since no one will think twice about an Amazon box on the porch. That said, if you're going to buy sex toys on Amazon, we'd recommend sticking with legit-looking brands to ensure that they're the real deal and body-safe.
Standout toy: Move over Magic Wand. There's another sheriff classic sex toy in town. Designed to mimic oral sex, the Satisfyer Pro 2 uses a powerful duo of pressure waves—11 variations, no less—and Airpulse technology to bring you to climax, again and again. Not to mention, the motor is super quiet, so the only giveaway might be, well, you.
Most Discreet: Nordstrom
Maude
Vibe Personal Massager & Vibrator
Nordstrom
Woo More Play
Disco Stick G-Spot Vibrator
Nordstrom
Pulse
Personal Lube and Massage Oil Warming Dispenser
Nordstrom
Dame
Zee Bullet Vibrator
Nordstrom
Why we love it: When you think of sex toy-shopping, Nordstrom probably isn't the place you think of, but, in keeping with the retailer’s bountiful luxury offerings, its sexual wellness section is pretty dang solid. As you shop for your next designer bag or a high-quality pair of shoes, peruse the retailer's souped-up sex toy aisle to find brands like Crave, Foria, and Dame. Along with buzzy sex toys, Nordstrom is also packed with essentials like massage oils, personal lubricants, and arousal gels. And for the finishing touch, don’t forget to browse the lingerie department.
Standout toy: Your lube setup could probably be sexier, so step it up with Pulse's innovative dispenser. It may look like a futuristic hand sanitizer machine, but it’s very much for your nethers—perfectly warmed up for maximum pleasure. This set comes with the brand's unscented massage oil pods, but you can also buy packs of Pulse's water- or aloe-based personal lubricants.
Best Beauty Crossover: Ulta Beauty
Smile Makers
The Artist
Ulta Beauty
Crave
Vesper 2 Vibrator Necklace
Ulta Beauty
Vush
Glow
Smile Makers
The Ballerina Vulval Vibrator
Ulta Beauty
Why we love it: Consider this self-care central. You can grab a new bath oil, eye mask, and a vibrator, which sounds like the perfect night in, if you ask us. Ulta Beauty's wellness shop has a curated selection of sex toys from brands like Smile Makers, Unbound, and Vush. In addition to vibrators, you can also grab other things to enhance your solo or partnered sessions–think arousal serums, lubes, condoms, and other intimacy products. Just saying, if you've got some Ulta Rewards points burning a hole in your pocket, snagging a luxe new vibrator would be a great way to use them.
Standout toy: The Artist from Smile Makers is truly unlike any other rabbit vibrator we've ever seen. It's designed to stimulate the clit and G-spot simultaneously using two independently-controlled motors. But what makes it a real standout is the fact that it has two squeezable sensors to change the speed of the vibration without fiddling with a button. Because who's got time to click through every setting to find the right one?
Best Aesthetics: Revolve
Woo More Play
Woo Vibez
Revolve
Lelo
Lily 3
Revolve
Unbound
Clutch in Poppy & Cerise
Revolve
Smile Makers
The Firefighter
Revolve
Why we love it: Revolve is (surprisingly?) a great place to buy adult toys. But considering the Dame Fin Vibrator quickly became one of the best-selling items on the site as soon as it launched, it seems like the secret's out. So you might already know that the retailer isn't just for snagging the latest designer bag or a sophisticated wedding guest dress. You can also grab sleek vibrators and other sexy items like massage oil candles, CBD lubricants, and more. If you're a beginner, they have plenty of simple options from brands like Maude and Unbound. And if you're looking for something a little more experimental, they've got plenty of unique vibes that double as nightstand decor. (Hey, Goop.)
Standout toy: How cute is the Woo Vibez wand from Woo More Play? Grab onto that ergonomic heart handle and explore the five speeds this silicone toy has to offer. It can be used internally or externally and has an incredibly long battery life of six hours. It also comes with a very fun travel case.
Most Unique Offerings: Free People
Unbound
Stellar
Free People
Gaia
Eco Bullet
Free People
Deia
The Feather
Free People
Bloomi
Indulge Double-Sided Vibe
Free People
Why we love it: It's no surprise that the retailer best known for a bohemian aesthetic offers plenty of colorful, unique vibrators. Free People's sexual health shop has an array of vibrators from brands including LELO, Smile Makers, and Unbound. They also carry vibrators made with biodegradable materials, a sex stone body moisturizer, as well as sex toys that "harness the healing power of crystals." Who says sexual wellness can't be a little woo-woo?
Standout toy: The Unbound Stellar is truly a work of art. This glass dildo with a dramatic arc and a wavy end is designed for intense internal stimulation and external massage. It's also temperature-responsive, so you can pop it in the fridge for a few minutes or run it under hot water to change things up. And when you're not using it, it doesn't scream “sex toy,” so you can definitely display it as a work of art.
Best for Overall Wellness Shopping: Anthropologie
Dame
Pom Vibrator
Anthropologie
Unbound
Puff Vibrator
Anthropologie
Je Joue
Rabbit Bullet Vibrator
Anthropologie
FemmeFunn
Bougie Wand
Anthropologie
Why we love it: Anthropologie's wellness shop goes beyond the usual offerings of minimalist vibrators and organic lubes. You can also grab things like a PMS care kit, supplements meant to increase sexual arousal, a body massage tool, and more items to support your overall intimate health. (Of course, they do also have chic minimalist vibrators and other toys from brands including Dame, Maude, and FemmeFun).
Standout toy: While many sex toys are designed to be used on a specific body part, Dame's Pom is designed to be used all over. It's a flexible vibrator that can be used to stimulate any external body part. Use the fin at the top to stimulate the clit, rub it against your nipples, or wrap it snugly around the penis—the only limit is your imagination. While it's great for solo pleasure, we'd be remiss if we didn't point out that the low profile and versatility also make it a great addition to partnered sex.
Frequently Asked Questions
How we test and review products
When Allure tests a product, our editors look at it from every angle in an effort to best serve you. We are particularly discerning when writing about sex toys. This is because of the increased risks that accompany sex toys.
Each device must be approved by a senior member of our team prior to appearing in Allure. Additionally, our editorial team consults sexual wellness experts about the science behind product claims and independently reviews any studies cited by brands. Testers consider performance across four primary categories: efficacy, safety (including ease of use), research and the science behind specific claims, as well as product value. To learn more information on what's involved in our reporting, check out our complete reviews process and methodology page.
Our staff and testers
A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.
After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we've solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it's never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.
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